Contents
Overview
As the leading provider of consumer installment loans, Affirm has developed a distinct style within our marketing materials, which your business can leverage to effectively communicate the capabilities, benefits, and best practices surrounding our various financial products.
This article contains some key resources on how to market Affirm appropriately to our Canadian audiences, with both our English and French speaking languages in mind. It includes a detailed marketing guidebook for merchants to use, templates for introducing Affirm to customers, and some region-specific notes to keep in mind while telling Affirm's story.
Compliance Guides Resources
This section provides Compliance Guides to help you advertise Affirm Canada effectively. To ensure transparency, it is vital to select the guide that corresponds to the specific payment plans you offer. This ensures your customers receive accurate information regarding the financing options actually available to them at checkout.
Canada Marketing Compliance Guides (EN, 2026):
- Adaptive Checkout (offer Pay in 4 and monthly installments)
- Monthly Installments (offer monthly installments only)
-
Pay in 4 (offer bi-weekly payments only, no monthly installments)
Shop Pay Installments Canada (EN, 2025):
Canadian French resources (FR, 2026):
- Adaptive Checkout (offer Pay in 4 and monthly installments)
- Monthly Installments (offer monthly installments only)
-
Pay in 4 (offer bi-weekly payments only, no monthly installments)
Logos
Here is some collateral for Affirm's logos, highlighting the different scenarios it can be used in.