In-Store Marketing Resources and Assets – Affirm US (English)

In-Store Marketing Overview
General Messaging Assets
Adaptive Checkout (Pay in 4 + Monthly Installments) Assets
Monthly Installments Assets
Pay in 4 Assets

❗️ Marketing Compliance Guides

Please review our marketing compliance guides before implementing the following assets.

In-Store Marketing Overview

With Affirm’s expansive merchant network, brand awareness is at an all-time high. Use Affirm signage and messaging in-store to let customers know that Affirm is available in your store.

All assets included in PDF and InDesign formats have been approved by the Affirm Compliance team and utilize the appropriate disclaimers. Please ensure the disclaimers are always visible to customers.

Depending on your financing program, you will have a variety of pre-approved tactics you can utilize, including:

Associate buttons
Floor entrance
Floor standing
Mirror clings
Shelf-talker
Small card
Takeaway cards
Terminal stickers
Tent cards
Wall signs
Window clings

All dimensions are included in the file names. The Adobe InDesign files can be adjusted for size as needed.

Please contact your Client Success Manager or csm@affirm.com to confirm your existing financing type (Adaptive Checkout, Monthly Installments, or Pay in 4).

General Messaging Assets

Use Affirm general messaging assets to educate existing Affirm customers about the ability to use Affirm in your store. Most assets are also available in black and white.