Landing Page Templates

Contents

1. Overview
   • Downloading and using templates
   • Best practices
2. Pay in 4 landing page example
3. Adaptive Checkout landing page example
4. Installments landing page example

❗️ Marketing compliance guides

Please review our Marketing Compliance Guides page before implementing the following assets.

Overview

A landing page helps answer questions about Affirm and educate them on how to pay over time. For each template below, review the options provided and choose the financing program that reflects your Affirm offering.

Downloading and using landing page templates

We organized the content for each template to make them quick and easy to use. Download the PDF for the applicable template below and and follow the instructions for setting up your landing page.

• Adaptive Checkout landing page template
• Pay in 4 landing page template
• Installments landing page template

Further below, we have examples of what your landing page could look like if you used the templates above.

Best practices

We recommend including links to our how it works page and Help Center in the FAQs section of the landing page.

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Pay in 4 landing page example

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Adaptive Checkout landing page example

Below is an empty wireframe that you can use as a guide for what elements you can manipulate and customize when creating your Adaptive Checkout landing page, broken down into 4 visual parts:

1. Feature functionality and customized logo/splash image
2. The 3 step process for Buying with Affirm
3. Affirm's value statements
4. FAQs

*Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.

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Installments landing page example

Below is an empty wireframe example that you can use as a guide for what elements you can manipulate and customize when creating your Installments Landing Page, broken down into 4 visual parts:

1. Feature functionality and customized logo/splash image
2. The 3 step process for Buying with Affirm
3. Affirm's value statements
4. FAQs

*Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.

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