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Landing Page Templates

  • Updated

Contents

  1. For Merchants:
  2. For Platform Partners:

 

❗️ Marketing compliance guides

Review our Marketing Compliance Guides page before implementing the following assets.

 

For Merchants:

Overview

A landing page helps answer questions about Affirm and educate them on how to pay over time. For each template below, review the options provided and choose the financing program that reflects your Affirm offering.

 

Downloading and using landing page templates

We organized the content for each template to make them quick and easy to use. Download the PDF for the applicable template below and follow the instructions to set up your landing page.

 

 

Further below, we have examples of what your landing page could look like if you used the instructions above.

 

Images

Download the images for each step outlined in the template below:

Best practices

We recommend including links to our how it works page and Help Center in the FAQs section of the landing page.

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Pay in 4 landing page example

Below is an example of a merchant using our Pay in 4 landing page template, broken down into 4 visual parts:

  1. Feature functionality and customized logo/splash image
  2. The 3 step process for Buying with Affirm
  3. Affirm's value statements
  4. FAQs

 

*Images are examples only. Refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.

 

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Adaptive Checkout landing page example

Below is an empty wireframe that you can use as a guide for what elements you can manipulate and customize when creating your Adaptive Checkout landing page, broken down into 4 visual parts:

  1. Feature functionality and customized logo/splash image
  2. The 3 step process for Buying with Affirm
  3. Affirm's value statements
  4. FAQs

 

*Images are examples only. Refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.

 

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Installments landing page example

Below is an empty wireframe example that you can use as a guide for what elements you can manipulate and customize when creating your Installments Landing Page, broken down into 4 visual parts:

  1. Feature functionality and customized logo/splash image
  2. The 3 step process for Buying with Affirm
  3. Affirm's value statements
  4. FAQs

 

*Images are examples only. Refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.

 

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For Platform Partners:
 

❗️ Marketing compliance guides

Review our Marketing Compliance Guides page before implementing the following assets.

❗️ Developer Note for Platforms: If you are hosting a centralized landing page for all your merchants:

  • Dynamic Disclosures: You must ensure the 'Sample Disclosure' text at the bottom of the page dynamically updates to match the specific APR and terms of the merchant the user is currently viewing. Do not hardcode a '0% APR' example if some of your merchants do not qualify for that program.

Overview

A dedicated 'Financing' or 'Payment Options' page helps answer questions about Affirm and educates customers (or clients) on how to pay over time. For each template below, review the options provided and choose the financing program that reflects your Affirm offering.

 

Building an Integration?

If you are a SaaS Platform Partner enabling Affirm for multiple merchants, you can host this 'How it Works' content on a centralized 'Payment Options' page within your client portal or invoicing settings.

Best Practices for Service-Based Businesses

Adapting for Service-Based Businesses If you do not have a traditional e-commerce 'site,' you can host this content on:

  • Your Invoice Portal: A distinct tab explaining 'Payment Plans' for high-value estimates.
  • Quote/Estimate Emails: Link to this page in your quote footer so clients understand their purchasing power before committing to a service. Include link to the page in your quote footer so customers have easy access to understand their purchasing power and payment options
    • Note: Purchasing power is an estimate and may include a down payment at checkout. Approval and terms aren’t guaranteed.
  • In-Store/Clinic/Office Signage: If your Affirm integration includes an approved In-Store channel, Uuse a QR code at your front desk that links to this mobile-optimized page.

Downloading and using landing page templates

We organized the content for each template to make them quick and easy to use. Download the PDF for the applicable template below and follow the instructions to set up your landing page.

 

 

Further below, we have examples of what your landing page could look like if you used the instructions above.

 

Images

Download the standard images below.

Note: For Professional Services (Medical, Auto, Home), you may wish to replace the 'basket' icon in Step 3 with a 'check/clipboard' icon to better represent booking a service.

 

Best practices

We recommend including links to our how it works page and Help Center in the FAQs section of the landing page.

Back To Top

Pay in 4 landing page example

Below is an example of a merchant using our Pay in 4 landing page template, broken down into 4 visual parts:

  1. Feature functionality and customized logo/splash image
  2. The 3-step process for buying or booking with Affirm
  3. Affirm's value statements
  4. FAQs

 

*Images are examples only. Refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.

 

unnamed.png

Back To Top

Adaptive Checkout landing page example

Below is an empty wireframe that you can use as a guide for what elements you can manipulate and customize when creating your Adaptive Checkout landing page, broken down into 4 visual parts:

  1. Feature functionality and customized logo/splash image
  2. The 3 step process for Buying with Affirm
  3. Affirm's value statements
  4. FAQs

 

*Images are examples only. Refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.

 

unnamed (1).png

Back To Top

Installments landing page example

Below is an empty wireframe example that you can use as a guide for what elements you can manipulate and customize when creating your Installments Landing Page, broken down into 4 visual parts:

  1. Feature functionality and customized logo/splash image
  2. The 3 step process for Buying with Affirm
  3. Affirm's value statements
  4. FAQs

 

*Images are examples only. Refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.

 

unnamed (2).png

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If you plan to use custom messaging or imagery, review our submission process here.

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