Contents
❗️ Marketing compliance guides
Review our Marketing Compliance Guides page before implementing the following assets.
For Merchants:
Overview
Give shoppers the option to pay over time with Affirm. Including Affirm logos, banners, and buttons early and throughout the shopping experience helps motivate shoppers to complete their purchases.
Compliance requirements
Keep the following in mind when using these assets:
- Do not appropriate Affirm content or imagery, such as in advertisements or promotion, without consent.
- Do not mask or alter Affirm’s brand by ‘white-labeling’ our service as an in-house financing program or by changing Affirm materials with different content, color, or design.
- Do not alter these logos or combine them with other custom content without consent.
❗️ Do not alter these logos or combine with other custom content without approval from Affirm. Contact our Merchant Care team at merchanthelp@affirm.com or by using the Business Resource Hub help widget at the bottom of the page for approval.
Best practice
- Include Affirm logos anywhere Affirm is mentioned, like product detail pages and the payment method selection in your checkout flow.
- Include an Affirm button on your cart page to provide a shortcut to checkout where Affirm is pre-selected as the payment method.
Content Security Policy
Occasionally, Content Security Policy settings can block Affirm assets from appearing on your site, such as our logo. This issue can generally be remedied by manually changing the Content Security Policy settings or specifying a new directive. For additional troubleshooting tips, review this article: https://developer.mozilla.org/en-US/docsWeb/HTTP/Headers/Content-Security-Policy.
Logos
Note: If you download a .jpg or .png file and it saves as a .webp on Google Chrome, you can change the extension of the file to what you need after you download it.
Banners
Note: If you download a .jpg or .png file and it saves as a .webp on Google Chrome, you can change the extension of the file to what you need after you download it.
| Name, Color, Size | Example | Image Link |
| US Banner, Dark (120X90) | ||
| US Banner, Dark (120X240) | ||
| US Banner, Dark (120X600) | ||
| US Banner, Dark (150X100) | ||
| US Banner, Dark (170X100) | ||
| US Banner, Dark (190X100) | ||
| US Banner, Dark (234X60) | ||
| US Banner, Dark (234X400) | ||
| US Banner, Dark (250X250) | ||
| US Banner, Dark (280X280) | ||
| US Banner, Dark (300X50) | ||
| US Banner, Dark (300X250) | ||
| US Banner, Dark (336X280) | ||
| US Banner, Dark (468X60) | ||
| US Banner, Dark (540X200) | ||
| US Banner, Dark (728X90) | ||
| US Banner, Dark (800X66) | ||
| US Banner, Light (120X90) | ||
| US Banner, Light (120X240) | ||
| US Banner, Light (120X600) | ||
| US Banner, Light (150X100) | ||
| US Banner, Light (170X100) | ||
| US Banner, Light (190X100) | ||
| US Banner, Light (234X60) | ||
| US Banner, Light (234X400) | ||
| US Banner, Light (250X250) | ||
| US Banner, Light (280X280) | ||
| US Banner, Light (300X50) | ||
| US Banner, Light (300X250) | ||
| US Banner, Light (336X280) | ||
| US Banner, Light (468X60) | ||
| US Banner, Light (540X200) | ||
| US Banner, Light (728X90) | ||
| US Banner, Light (800X66) |
Buttons
Affirm offers a convenient pre-styled checkout button that you can add to your site. For details, see Checkout Button.
Installments
| Name, Color, Size | Example | Image Link |
| Monthly, Blue (148X30) | ||
| Monthly, White (148X30) | ||
| Check out, Blue (205X42) | ||
| Check out, White (205X42) | ||
| Monthly, Blue (205X42) | ||
| Monthly, White (205X42) | ||
| Check out, Blue (296X60) | ||
| Check out, White (296X60) | ||
| Monthly, Blue (296X60) | ||
| Monthly, White (296X60) |
Pay in 4
For Platform Partners:
Overview
Give shoppers the option to pay over time with Affirm. Including Affirm logos, banners, and buttons early and throughout the shopping experience helps motivate shoppers to complete their purchases.
Compliance requirements
Keep the following in mind when using these assets:
- Do not appropriate Affirm content or imagery, such as in advertisements or promotion, without consent.
- Do not mask or alter Affirm’s brand by ‘white-labeling’ our service as an in-house financing program or by changing Affirm materials with different content, color, or design.
- Do not alter these logos or combine them with other custom content without consent.
❗️Do not alter these logos or combine with other custom content without approval from Affirm. Contact our Merchant Care team at merchanthelp@affirm.com or by using the Business Resource Hub help widget at the bottom of the page for approval.
Best practice
- Include Affirm logos anywhere Affirm is mentioned, like product detail pages and the payment method selection in your checkout flow.
- Include an Affirm button on your cart page to provide a shortcut to checkout where Affirm is pre-selected as the payment method.
🚧 Content Security Policy
Occasionally, Content Security Policy settings can block Affirm assets from appearing on your site, such as our logo. This issue can generally be remedied by manually changing the Content Security Policy settings or specifying a new directive. For additional troubleshooting tips, review this article: https://developer.mozilla.org/en-US/docsWeb/HTTP/Headers/Content-Security-Policy.
Building an Integration?
If you are a SaaS Platform Partner integrating Affirm into your software for other merchants to use, refer to the below guidance.
Need help selecting the right assets for your vertical? See our usage guide below.
Asset Usage Guide
Guidance on Asset Placement
Use this chart to determine which asset works best for your specific customer touchpoints.
💡 Design Note: Logo Priority - Always prioritize the full ’Affirm’ logo to ensure brand recognition. Only use the ’A’ logomark (lower-case letter 'a') when horizontal space is strictly limited (e.g., inside a payment method selection radio button or on a mobile-first checkout screen).
| Placement Context | Recommended Asset | Why? |
| Email Footers | Standard Logo (Black/White) | Subtle brand association without overpowering your primary email content. |
| Invoices | Pay over time Button (205x42) | Clear Call-to-Action (CTA) that signals payment flexibility right where the total due is shown. |
| Scheduling/Booking/Estimate Pages | As low as Text Link | Introduces affordability early in the booking flow without feeling like a hard sale. |
| Client Portal / Dashboard | Small circle featuring the 'A’ logomark (lower-case letter 'a' with an arch) | A compact trust signal that indicates Affirm is available as a payment method on file. |
| Marketing Banners | General Banners (300x250 or 728x90) | Use these for announcements to your user base that financing is now available. |
Logos
Note: If you download a .jpg or .png file and it saves as a .webp on Google Chrome, you can change the extension of the file to what you need after you download it.
Banners
Note: If you download a .jpg or .png file and it saves as a .webp on Google Chrome, you can change the extension of the file to what you need after you download it.
| Name, Color, Size | Example | Image Link |
| US Banner, Dark (120X90) | ||
| US Banner, Dark (120X240) | ||
| US Banner, Dark (120X600) | ||
| US Banner, Dark (150X100) | ||
| US Banner, Dark (170X100) | ||
| US Banner, Dark (190X100) | ||
| US Banner, Dark (234X60) | ||
| US Banner, Dark (234X400) | ||
| US Banner, Dark (250X250) | ||
| US Banner, Dark (280X280) | ||
| US Banner, Dark (300X50) | ||
| US Banner, Dark (300X250) | ||
| US Banner, Dark (336X280) | ||
| US Banner, Dark (468X60) | ||
| US Banner, Dark (540X200) | ||
| US Banner, Dark (728X90) | ||
| US Banner, Dark (800X66) | ||
| US Banner, Light (120X90) | ||
| US Banner, Light (120X240) | ||
| US Banner, Light (120X600) | ||
| US Banner, Light (150X100) | ||
| US Banner, Light (170X100) | ||
| US Banner, Light (190X100) | ||
| US Banner, Light (234X60) | ||
| US Banner, Light (234X400) | ||
| US Banner, Light (250X250) | ||
| US Banner, Light (280X280) | ||
| US Banner, Light (300X50) | ||
| US Banner, Light (300X250) | ||
| US Banner, Light (336X280) | ||
| US Banner, Light (468X60) | ||
| US Banner, Light (540X200) | ||
| US Banner, Light (728X90) | ||
| US Banner, Light (800X66) |
Buttons
Note: If you download a .jpg or .png file and it saves as a .webp on Google Chrome, you can change the extension of the file to what you need after you download it.
Installments
| Name, Color, Size | Example | Image Link |
| Monthly, Blue (148X30) | ||
| Monthly, White (148X30) | ||
| Check out, Blue (205X42) | ||
| Check out, White (205X42) | ||
| Monthly, Blue (205X42) | ||
| Monthly, White (205X42) | ||
| Check out, Blue (296X60) | ||
| Check out, White (296X60) | ||
| Monthly, Blue (296X60) | ||
| Monthly, White (296X60) |
Pay in 4
If you plan to use custom messaging or imagery, review our submission process here.