Changing your financial plan comes with a series of adjustments to keep into account so there is no outdated messaging or marketing assets in your site. Below, you’ll find information that will help you go over these changes, understand why they are important and when to make them if needed.
When to Make Changes
If you’ve just changed financing programs with Affirm, you’ll likely need to make some updates to your website.
Each program type requires merchants to display different messaging. That means that most marketing assets that reference an old finance program will need some adjustments. Make sure to finish these updates within 30 days of changing finance plans.
You only need to worry about this if you’re switching between Pay in 4, Installments product and Adaptive Checkout™ (both). For example, if you continue to use Adaptive Checkout but change the Merchant Discount Rate, you are not required to update old assets.
Why is it Important?
Let’s say a customer comes across an outdated asset on your site that promises an interest-free loan, but when they check out, they’re given an APR of 17%. This would likely lead to confusion and frustration, potentially causing the customer to lose trust in both your business and Affirm.
On the other hand, if all information presented remains consistent, your customers will have their expectations met every step of the way.
This outcome also avoids regulatory issues like unfair, deceptive, or abusive acts and practice (UDAAP) violations. When the customer understands the terms of their financing agreement throughout their end-to-end shopping experience, everyone wins.
What to Change
Download the one-page checklist for your new financing program to get up to speed on the updates you need.