Submitting Custom Marketing Assets to Affirm

Contents

1. Common mistakes
2. Approval process

Affirm’s approval is required before launching custom marketing materials on your website.

Follow the steps below for approval.

To make your customized marketing materials successful, your marketing and disclosure terms must comply with various regulatory and legal requirements. As an Affirm partner, you have a dedicated team ready to review your custom assets for marketing Affirm. We've put together a Marketing Best Practices Guide where you’ll find tips and resources you need to get the most out of the Affirm partnership.

Back To Top

Common mistakes

Within your marketing materials, make sure you avoid the common errors as seen in the "DON'T SAY" column. Instead, use the guidelines in the "DO SAY" column.

Back To Top

Approval process

We have built a three-step process to help you receive Affirm feedback and approval faster:

1. Check the Affirm Marketing Compliance Guides for guidance specific to your financing program with Affirm. There is one guide for each program: Pay in 4, Installments, and Adaptive Checkout (Pay in 4 and Installments). Ensure your custom marketing materials comply with the guides before submission. 
   
   
2. Copy and paste the table below and share with us a few details about your custom marketing assets in an email to merchanthelp@affirm.com.
   

   Business name*	Official business name, as well as any “dba” names
   Business website	Provide your web domain (no need to include the http://)
   Point of contact*	Name of the person Affirm can contact
   Business email*	Provide the email address for your point of contact
   Country	Provide the country(s) where the marketing will be distributed
   Financing Program	Provide the financing program (Pay in 4, Installments, Adaptive Checkout, Shop Pay installments)
   Summary*	Provide a brief explanation of the submitted marketing material(s) (be as brief as possible)
   Expected Launch Date*	Date the material(s) are to be published/distributed
   Expected end date	Date the material(s) will stop being used
   Audience*	B2C: Business to Consumer B2B: Business to Business Blend: Both B2C & B2B
   Medium*	[List all that apply] Provide the marketing medium(s) (e.g. Audio, Banner Ad, Blog Post, Email, Event, Landing Page, Organic Social, Paid Social, Press Release, Print, Video, other (describe below))
   Description*	Please enter the relevant information of the marketing campaign - for example, the email subject line and pre-header must be provided for email assets. If the content links through to a separate landing page, provide that page as a URL (or attachment).
   Redirect Link*	If a web page would be linked to the asset, provide the link to the page
   Affirm Financing Page	If your website has an affirm financing page, provide the link to the page (no need to include the http://)
   Promotions	If the marketing asset is advertising a promotion, include details of the promotion, e.g. promo start date and time, promo end date and time, any exclusions, etc.

   *Mandatory fields

3. Attach all images of your custom marketing assets making sure files are in high-resolution (file types: jpeg, pdf, png, doc, docx, xls, xlsx, ppt; max size 10 MB per file)

   Files*

   Upload your files that you want us to approve. Make sure file content is legible and maintains resolution when magnifying.

That’s it! Please allow 5 business days for Affirm to review your marketing assets and provide feedback. You will receive a response via email at the address provided. Note: if your custom marketing assets are not approved, please incorporate Affirm’s feedback and re-submit your updated assets in reply to the above mentioned email.

Back To Top