Contents
For Merchants:
Overview
Use email banners with messaging to educate your customers about Affirm. For each asset below, review the options provided and choose the financing program that reflects your Affirm offering. If you’re unsure which program you offer, refer to your merchant agreement.
❗️ Marketing compliance guides
Review our Marketing Compliance Guides page before implementing the following assets.
Adaptive Checkout
Desktop
👍 Add the below disclosure to the email
Rates from 0–36% APR. For example, a $800 purchase might cost $72.21/month over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. For licenses and disclosures, see affirm.com/licenses.
Pay in 4
Desktop
👍 Add the below disclosure to the email
Payment options are offered by Affirm, are subject to an eligibility check, and may not be available everywhere. Options depend on your purchase amount and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. For licenses and disclosures, see affirm.com/licenses.
Mobile
👍 Add the below disclosure to the email
Payment options are offered by Affirm, are subject to an eligibility check, and may not be available everywhere. Options depend on your purchase amount and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. For licenses and disclosures, see affirm.com/licenses.
Installments
👍 Add the below disclosure to the email
Rates from (0-36% APR) (10–36% APR). For example, a $800 purchase might cost $72.21/month over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: www.affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. For licenses and disclosures, see affirm.com/licenses.
Interest bearing (desktop)
Interest bearing (mobile)
For Platform Partners:
Building an Integration?
If you are a SaaS Platform Partner integrating Affirm for other merchants, these banners can be placed in system-generated emails such as Invoices, Estimates, and Appointment Reminders.
Overview
Use email banners with messaging to educate your customers or clients about Affirm payment options. For each asset below, review the options provided and choose the financing program that reflects your Affirm offering. If you’re unsure which program you offer, refer to your partnership agreement.
❗️ Marketing compliance guides
Review our Marketing Compliance Guides page before implementing the following assets.
❗️Developer Note for Platforms: If you are programmatically inserting these banners into emails on behalf of multiple merchants:
- Dynamic Selection: Ensure your logic checks the merchant's specific program eligibility (e.g., 'Pay in 4' vs. 'Installments') before rendering the banner.
- Disclosures: The legal disclosures listed below must appear in the body of the email (usually the footer) whenever a banner is present. Ensure your email templates automatically append the correct text block based on the banner used.
Best Practices for Invoices & Services
Placement in Invoices & Estimates For non-retail use cases (like Home Services, Automotive, or Professional Services), 'Shopping' context may not apply.
- Placement: We recommend placing these banners in the footer of your digital invoice or estimate email. This signals payment flexibility without distracting from the primary transaction details.
- Asset Selection: Choose 'Pay over time' or 'General Installment' imagery rather than 'Shop Now' variants to better align with service-based transactions.
Adaptive Checkout
Desktop
👍 Add the below disclosure to the email
Rates from 0–36% APR. For example, a $800 purchase might cost $72.21/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. For licenses and disclosures, see affirm.com/licenses.
Pay in 4
Desktop
👍 Add the below disclosure to the email
Payment options are offered by Affirm, are subject to an eligibility check, and may not be available everywhere. Options depend on your purchase amount and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. For licenses and disclosures, see affirm.com/licenses.
Mobile
👍 Add the below disclosure to the email
Payment options are offered by Affirm, are subject to an eligibility check, and may not be available everywhere. Options depend on your purchase amount and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. For licenses and disclosures, see affirm.com/licenses.
Installments
👍 Add the below disclosure to the email
Rates from (0-36% APR) (10–36% APR). For example, a $800 purchase might cost $72.21/month over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: www.affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. For licenses and disclosures, see affirm.com/licenses.
Interest bearing (desktop)
Interest bearing (mobile)
If you plan to use custom messaging or imagery, review our submission process here.