Affirm’s approval is required before launching custom marketing materials. Marketing materials include websites, marketing campaigns, social, and emails.
Follow the steps below for approval.
A custom asset is anything that promotes Shop Pay Installments that doesn’t use pre-approved language from the Marketing Toolkit. This includes emails promoting ‘As Low As’ messaging or anything needing a representative example from the toolkit.
To make your customized marketing materials successful, your marketing and disclosure terms must comply with various regulatory and legal requirements. As a Shopify partner, you have a dedicated team ready to review your custom assets for marketing Shop Pay Installments in partnerships with Affirm. We've put together a Marketing Toolkit where you’ll find tips and pre-templated resources to give you inspiration.
Within your marketing materials, make sure you avoid the common errors as seen in the "DON'T SAY" column. Instead, use the guidelines in the "DO SAY" column.
“0%”, “0% financing”, or “0% interest”
“0% APR” or “0% APR financing”
“0% APR” when the rates in your financing program with Affirm also include 10-36% APR
“As low as 0% APR”, or “Starting at 0% APR”
“0% APR or 10-36% APR”
We have built a three-step process to help you receive Affirm and Shopify feedback and approval faster:
- Check the Shop Pay Installments Marketing Toolkit to ensure your marketing is following marketing compliance guidelines. Shop Pay Installments is an Adaptive Checkout product.
- Share with us a few details about your custom marketing assets. Copy and paste the table below and share with us a few details about your custom marketing assets in an email to firstname.lastname@example.org.
Official business name, as well as any “dba” names
Provide your web domain (no need to include the http://)
Point of contact*
Name of the person Affirm can contact
Provide the email address for your point of contact
Provide the country(s) where the marketing will be distributed
Provide the financing program (Shop Pay installments)
Provide a brief explanation of the submitted marketing
material(s) (one sentence or less)
Expected Launch Date*
Date the material(s) are to be published/distributed
Expected end date
Date the material(s) will stop being used
B2C: Business to Consumer
B2B: Business to Business
Blend: Both B2C & B2B
[Select all that apply]
Provide the marketing medium(s) (e.g. Audio, Banner Ad, Blog Post, Email, Event, Landing Page, Organic Social, Paid Social, Press Release, Print, Video, other (describe below))
Please enter the relevant information of the marketing campaign - for example, the email subject line and pre-header must be provided for email assets.
If the content links through to a separate landing page, provide that page as a URL (or attachment).
Attach all images of your custom marketing assets making sure files are in high-resolution (file types: jpeg, pdf, png, doc, docx, xls, xlsx, ppt; max size 10 MB per file)
Upload your files that you want us to approve
That’s it! Please allow 5 business days for Affirm to review your marketing assets and provide feedback. You will receive a response via email at the address provided. Note: if your custom marketing assets are not approved, please incorporate Affirm’s feedback and re-submit your updated assets in reply to the initial email thread with the above mentioned email.