Contents
- Overview
- Add Banners to Your Emails
- Create Seasonal and Promotional Email Campaigns
- Create Abandoned Cart Email Campaigns
Overview: Keep Customers Engaged
Did you know that shoppers are 74% less likely to abandon their carts when Affirm is an option at checkout? Make sure your customers know how easy it is to pay over time—and keep them engaged throughout the year with these resources. In this guide, you'll learn how to:
- Add banners to your emails to instantly boost their effectiveness.
- Create seasonal and promotional email campaigns quickly and efficiently with these easy-to-use templates.
- Create abandoned cart email campaigns and start saving more sales right away.
For your reference, we've included our marketing compliance guides below:
Add Banners to Your Emails
How long should this take?
15 minutes
What you’re doing and why:
Email banners can add some extra oomph to your marketing—just drop them into your regular emails to educate customers about Affirm and encourage them to give it a try.
How to do it:
First, follow the link or scroll to the section that matches the Affirm payment program you use in your store. In each section, you’ll find banners for download, pointers on how to use them in your email layouts, and the disclosures that need to accompany each banner.
- Add Banners to Your Emails: Adaptive checkout
- Add Banners to Your Emails: Pay in 4
- Add Banners to Your Emails: Installment
❓ Not sure which payment program you use?
Check your merchant agreement or reach out to your Client Success Manager to ensure you’re using the right content.
Add Banners to Your Emails: Adaptive Checkout
Use these screenshots and wireframes as a guide when creating your announcement email. Once you’re ready, just copy and paste the text below into the matching sections.
👍 Whenever you use one of these banners in an email, make sure to include this disclosure in the footer:
Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders.
CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license.
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Add Banners to Your Emails: Pay in 4
👍 Whenever you use one of these banners in an email, make sure to include this disclosure in the footer:
Payment options are offered by Affirm and are subject to an eligibility check. Options depend on your purchase amount, and a down payment may be required.
CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. For licenses and disclosures, see affirm.com/licenses.
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Add Banners to Your Emails: Installments
👍 Whenever you use one of these banners in an email, make sure to include this disclosure in the footer:
Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders.
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Create Season and Promotional Campaigns
*Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
How long should this take?
30 minutes
What you’re doing and why:
Take advantage of key seasonal moments like Black Friday, Cyber Monday, Christmas, New Year’s, Valentine’s Day, and any other important dates in your industry to educate your customers about Affirm and get them to try buying now and paying over time.
How to do it:
We’ve created an example seasonal email that you can use as inspiration when you craft your own. Feel free to copy what’s useful and update based on what will work best for your business. The above example considers Adaptive Checkout as the payment program.
👍 Make sure to include the Affirm logo and required disclosure in every email you use to market with Affirm according to the payment program offered to your customers (Adaptive Checkout, Pay in 4, Installment).
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Valentines Day Example
*Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures. |
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Subsection |
Example content |
Assets |
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Hero Co-brand your email with Affirm |
{Your company’s logo} + {Affirm logo} |
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Header Open with a seasonal message |
Find love this Valentines Day |
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Subheader Follow up with an Affirm marketing message |
Find love now and pay later |
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Body Use this section to feature your own deals and promotions—don’t forget to tie it back to Affirm! |
Introducing a better way to pay. Shop deals up to 50% off {Links to your store pages} |
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CTA |
START SHOPPING {Link to your store} |
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Disclosure |
Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. |
Adaptive Checkout US Marketing Compliance Guide |
Create Abandoned Cart Email Campaigns
*Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
How long should this take?
20 minutes
What you’re doing and why:
Shoppers don’t like waiting to buy what they want—by targeting customers who dropped out of your checkout flow and encouraging them to consider using Affirm to buy now and pay over time, you can decrease cart abandonment by as much as 28%.
How to do it:
We’ve created an example abandoned cart email that you can use as inspiration in crafting your own. Feel free to copy what’s useful and update based on what will work best for your business.
👍 Make sure to include the Affirm logo and required disclosure in every email you use to market with Affirm according to the payment program offered to your customers (Adaptive Checkout, Pay in 4, Installment).
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Abandoned Cart Example
*Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures. |
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Subsection |
Example content |
Assets |
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Hero Co-brand your email with Affirm |
{Your company’s logo} + {Affirm logo} |
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Header Open with an abandoned cart message |
Still thinking about that record player? |
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Subheader Follow up with an Affirm marketing message |
Split payments into easy installments. |
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Value proposition Use this section to explain the advantages of paying over time with Affirm |
Buy with confidence
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CTA |
Checkout with Affirm {Link to customer’s abandoned cart} |
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Disclosure |
Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. |
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