Contents
- Overview: Turn your site into a customer resource
- Add Affirm to your product details page
- Create an about Affirm landing page
- Set up homepage banners
- Update your FAQs
- Update checkout pages
Overview: Turn your site into a customer resource
Customers who pay with Affirm spend an average of 70% more per order. And the more they know about Affirm, the more they’ll use it. That’s why we’ve made it super simple to add all the info your shoppers might need so you can start seeing results. In this guide, you'll learn how to:
- Create an Affirm product details page in less than 15 minutes with our templates.
- Set up homepage banners in a couple of so-easy-anyone-could-do-it steps.
- Update your FAQs - just drop in our pre-approved questions and answers.
- Update checkout pages with simple language and legal disclosures around how Affirm works.
For your reference, please visit our Marketing Compliance Guides page.
Add Affirm to your product details page
*Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.
How long should this take?
15 minutes
What you’re doing and why:
The more payment options shoppers have, the more likely they are to convert at checkout. By creating a page that explains exactly how Affirm works in your store, you can help keep customers engaged in the sales funnel and prime them to use Affirm when they pay.
Real-life example:
When our partner Chrono24 added Affirm pricing to their site, they immediately saw Affirm sales jump by 38%. Read more about how Chrono24 found success here.
How to do it:
Just follow the links below.
❓ Not sure which payment program you use?
Check your merchant agreement or reach out to your client success manager to ensure you’re using the right content.
Want to change some of the words?
Make sure to reach out to the Affirm team—any changes to approved content have to be approved by them.
Create an about Affirm landing page
How long should this take?
15 minutes
What you’re doing and why:
The more payment options shoppers have, the more likely they are to convert at checkout. By creating a page that explains exactly how Affirm works in your store, you can help keep customers engaged in the sales funnel and prime them to use Affirm when they pay.
How to do it:
Just follow this link. In each section, you'll find screenshots and wireframes of sample product pages, as well as approved content for your page.
❓ Not sure which payment program you use?
Check your merchant agreement or reach out to your client success manager to ensure you’re using the right content.
Want to change some of the words?
Make sure to reach out to the Affirm team—any changes to approved content have to be approved by them.
Create an about Affirm landing page: Adaptive Checkout
Creating a landing page is easy. Download the Adaptive Checkout PDF template here and and follow the instructions for setting up your landing page.
Below is an example of what your Adaptive Checkout landing page could look like, broken down by section.
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Section 1 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.
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Subsection |
Content |
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Header |
{insert your own header image} |
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Headline |
Pay at your own pace |
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Subhead |
When inspiration strikes, Affirm helps you say yes without giving up financial control. Select Affirm at checkout to split your purchase into 4 interest-free payments, or select a monthly installment plan over a time period that works best for you. |
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CTA |
Prequalify now {Button should link to pre-qualification page.} OR Just select {Affirm logo} at checkout. |
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Section 2 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.
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Subsection |
Content |
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Headline |
Choose 4 interest-free payments paid every two weeks or monthly installments starting at 0% APR. |
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Subhead |
For example, a $800 purchase might cost $72.21/mo over 12 months at 15% APR |
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Steps |
1. Fill your cart Select Affirm at checkout, then enter a few pieces of info for a real-time decision. 2. Choose how you pay Pick the payment plan you like best. You’ll never pay more than you agree to up front. 3. Pay over time Make payments at affirm.com or in the Affirm app. You’ll get email and text reminders. |
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Section 3 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.
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Subsection |
Content |
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Headline |
Buy with confidence |
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Subhead |
With Affirm, you always know exactly what you'll owe and when you'll be done paying. |
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Value propositions |
Transparent Affirm tells you up front the total amount you’ll pay. That number will never go up. Flexible You choose the payment schedule that works best for you. Fair Affirm won’t charge you late fees or hidden fees of any kind, ever. |
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Disclosure |
Rates from 0–36% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses. |
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Section 4 |
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Subsection |
Content |
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FAQs |
Can I pay off my purchase early? Yes, there’s no penalty for paying early.
How do I make my payments? You can make or schedule payments at affirm.com or in the Affirm app for iOS or Android. Affirm will send you email and text reminders before payments are due.
Can I return an item I bought with Affirm? Yes, you can return an item you bought with Affirm by initiating the return process with the store.
Does checking my eligibility affect my credit score? No, your credit score won’t be affected when you create an Affirm account or check your eligibility. If you decide to buy with Affirm, this may impact your credit score. You can find more information in Affirm’s Help Center.
Do I need a mobile number to use Affirm? Yes, you’ll need a mobile phone number from the U.S. or U.S. territories. This helps Affirm verify it’s really you who is creating your account and signing in.
Where can I learn more about Affirm? You can visit their website at affirm.com. |
Create an about Affirm landing page: Pay in 4
Creating a landing page is easy. Download the Pay in 4 PDF template here and and follow the instructions for setting up your landing page.
Below is an example of what your Pay in 4 landing page could look like, broken down by section.
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Sample page screenshot *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures. |
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Section 1 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures. |
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Subsection |
Content |
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Header |
{insert your own header image} |
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Headline |
Make 4 interest-free payments with Affirm |
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Subhead |
When inspiration strikes, say yes with confidence—knowing you’ll never pay a penny more than your purchase price when you Pay in 4. |
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Section 2 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures. |
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Subsection |
Content |
Assets |
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Headline |
Keep it simple with Pay in 4 |
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Steps |
1. Fill your cart When you’re done shopping, select Affirm at checkout. 2. Complete your purchase Enter a few pieces of info for a real-time decision. 3. Pay over time Make 4 payments every 2 weeks at affirm.com or in the Affirm app. |
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CTA |
Just select [Affirm logo] at checkout |
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Section 3 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures. |
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Subsection |
Content |
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Headline |
Buy with confidence |
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Subhead |
When you pay with Affirm, you always know exactly what you'll owe and when you'll be done paying. You’ll never pay late fees or hidden fees of any kind. |
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Value propositions |
Transparent Affirm tells you the total amount you’ll pay up front. That number will never go up.
Flexible You choose the payment schedule that works best for you. Fair Affirm doesn’t charge late fees or hidden fees of any kind, ever. |
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Disclosure |
Payment options are offered by Affirm, are subject to an eligibility check, and may not be available everywhere. Options depend on your purchase amount and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. For licenses and disclosures, see affirm.com/licenses. |
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Section 4 |
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Subsection |
Content |
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FAQs |
Can I pay off my purchase early? Yes, there’s no penalty for paying early.
How do I make my payments? You can make or schedule payments at affirm.com or in the Affirm app for iOS or Android. Affirm will send you email and text reminders before payments are due.
Can I return an item I bought with Affirm? Yes, you can return an item you bought with Affirm by initiating the return process with the store.
Does checking my eligibility affect my credit score? No, your credit score won’t be affected when you create an Affirm account or check your eligibility. If you decide to buy with Affirm, this may impact your credit score. You can find more information in Affirm’s Help Center.
Do I need a mobile number to use Affirm? Yes, you’ll need a mobile phone number from the U.S. or U.S. territories. This helps Affirm verify it’s really you who is creating your account and signing in.
Where can I learn more about Affirm? You can visit their website at affirm.com. |
Create an about Affirm landing page: Installments
Creating a landing page is easy. Download the Installments PDF template here and and follow the instructions for setting up your landing page.
Below is an example of what your Installments landing page could look like, broken down by section.
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Section 1 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures. |
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Subsection |
Content |
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Header |
{insert your own header image} |
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Headline |
Pay over time with Affirm |
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Subhead |
When inspiration strikes, Affirm gives you payment options to suit your budget. Just select Affirm at checkout to pay over time for your purchase. |
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CTA |
Prequalify now {Download button here. Button should link to pre-qualification page.} OR Just select {Affirm logo} at checkout. |
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Section 2 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures. |
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Subsection |
Content |
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Headline |
Get flexible monthly payment options |
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Subhead |
For example, a $800 purchase might cost $72.12/mo over 12 months at 15% APR. |
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Section 3 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.
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Subsection |
Content |
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Headline |
Buy with confidence |
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Subhead |
With Affirm, you'll always know exactly what you'll owe and what you'll be done paying. |
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Value Props |
Transparent Affirm tells you up front the total amount you'll pay. That number will never go up. Flexible You choose the payment schedule that works for you. Fair Affirm won't charge you late fees or penalties of any kind, ever. |
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Disclosure |
Rates from {0–36% APR} {10–36% APR}. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, a down payment may be required. See affirm.com/licenses for important info on state licenses and notifications. |
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Section 4 |
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Subsection |
Content |
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FAQs |
Can I pay off my purchase early? Yes! There’s no penalty for paying early. How do I make my payments? You can make or schedule payments at affirm.com or in the Affirm app for iOS or Android. Affirm will send you email and text reminders before payments are due. Does checking my eligibility affect my credit score? No, your credit score won’t be affected when you create an Affirm account or check your eligibility. If you decide to buy with Affirm, this may impact your credit score. You can find more information in Affirm’s Help Center. Can I return an item I bought with Affirm? Yes—You can return an item you bought with Affirm by initiating the return process with the store. Do I need a mobile number to use Affirm? Yes, you’ll need a mobile phone number from the U.S. or U.S. territories. This helps Affirm verify it’s really you who is creating your account and signing in. Where can I learn more about Affirm? You can visit their website at affirm.com. |
Set up homepage banners
*Images are examples only.
How long should this take?
10 minutes
What you’re doing and why:
Make sure shoppers can’t miss your partnership with Affirm—adding a banner to the top of your homepage can increase awareness, optimize conversion, and shorten the path to purchase for customers visiting your website.
How to do it:
Using the tools you built your site with, create a banner at the top of your homepage and paste in the text below.
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Shop effortlessly with Affirm. |
Make monthly payments with no hidden fees. |
Buy in monthly payments with Affirm on orders over $50. Learn more. |
Want to change some of the words?
Make sure to reach out to the Affirm marketing team—any changes to approved content have to be approved by them.
Update your FAQs
*Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.
How long should this take?
<5 minutes
What you’re doing and why:
People might have some questions about Affirm, and they shouldn't have to leave your store to find them. We’ve put together some ready-made answers to common questions that you can drop right into your existing FAQs.
How to do it:
Just paste these questions and answers into your existing FAQs page.
Want to change some of the words? Make sure to reach out to the Affirm marketing team—any changes to approved content have to be approved by them.
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FAQ
Can I pay off my purchase early? Yes! There’s no penalty for paying early.
How do I make my payments? You can make or schedule payments at affirm.com or in the Affirm app for iOS or Android. Affirm will send you email and text reminders before payments are due.
Can I return an item I bought with Affirm? Yes—you can return an item you bought with Affirm by initiating the return process with the store.
Does checking my eligibility affect my credit score? No—your credit score won’t be affected when you create an Affirm account or check your eligibility. If you decide to buy with Affirm, this may impact your credit score. You can find more information in Affirm’s Help Center.
Do I need a mobile number to use Affirm? Yes, you’ll need a mobile phone number from the U.S. or U.S. territories. This helps Affirm verify it’s really you who is creating your account and signing in.
Where can I learn more about Affirm? You can visit their website at affirm.com. |
Update checkout pages
*Images are examples only. Please refer to the downloadable PDFs as well as the corresponding compliance guides for current messaging and disclosures.
How long should this take?
20 minutes
What you’re doing and why:
Checkout is your last chance to encourage shoppers to use Affirm—make it simple for them to decide to pay over time with Affirm-branded buttons and messaging.
How to do it:
Follow the link or scroll to the section that matches the Affirm payment program you use. In each section, you’ll find ready-to-download buttons that you can add to your checkout pages.
❓ Not sure which payment program you use? Check your merchant agreement or reach out to your client success manager to ensure you’re using the right content.
Update checkout pages: Pay in 4 and Adaptive Checkout
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Name |
Example |
Image URL |
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Pay over time logo (Indigo) |
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Pay over time logo (White) |
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Pay over time icon (Indigo) |
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Pay over time icon (White) |
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Update checkout pages: Installments
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Name |
Example |
Image URL |
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Check out with Affirm (Indigo) |
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Check out with Affirm (White) |
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Monthly Payments logo (Indigo) |
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Monthly Payments logo (White) |
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Monthly Payments icon (Indigo) |
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Monthly Payments icon (White) |
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