Contents
Overview: Spread the Word to Your Customers
Make sure your customers know you’ve partnered with us! Using Affirm can boost your conversions by as much as 50%, and repeat shoppers who use Affirm spend an average of $2.4k a year at their favorite stores. Start seeing great results like these fast when you get the message out. In this guide, you'll learn how to:
- Send announcement emails with templates you can set up in minutes.
- Start social and paid advertising right away using premade assets.
For your reference, we've included our marketing compliance guides below:
Send Announcement Emails
How long should this take?
30 minutes
What you’re doing and why:
Your partnership with Affirm is big news—make sure your loyal customers know all about it with an announcement email campaign that lays out exactly how Affirm can help them buy now and pay over time.
How to do it:
Just follow the link or scroll to the section that matches the Affirm payment program you use in your store. In each section, you’ll find approved content you can use to announce your partnership with Affirm.
❓ Not sure which payment program you use? Check your merchant agreement or reach out to your Client Success Manager to ensure you’re using the right content.
Want to change some of the words? Make sure to reach out to the Affirm marketing team — any changes to approved content have to be approved by them.
Send Announcement Emails: Adaptive Checkout
Use these screenshots and wireframes as a guide when creating your announcement email. Once you’re ready, just copy and paste the text below into the matching sections.
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Sample Email Screenshot
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Sample Email Wireframe
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Please don’t alter this text without approval from Affirm. You can reach out to your Client Success Manager or merchanthelp@affirm.com with any questions or concerns.
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Section 1
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Subsection |
Content |
Assets |
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Subject line |
New: Choose how you pay at your own pace! |
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Preheader |
Make 4 interest-free payments with Affirm |
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Header |
Introducing a better way to pay |
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Message |
{{first_name}} – We’re excited to partner with Affirm, giving you the flexibility to pay at your own pace. Next time you’re shopping with us, just select Affirm at checkout and choose how you want to pay—from 4 interest-free payments to longer monthly installments. |
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Section 2
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Subsection |
Content |
Assets |
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Value propositions |
Transparent Affirm tells you up front the total amount you’ll pay. That number will never go up. Flexible You choose the payment plan that works for you. Our smart checkout gives you options. Fair Affirm won’t charge you late fees or penalties of any kind, ever. |
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How it works |
Here’s how it works: 1. Fill your cart Select Affirm at checkout, then enter a few simple pieces of info for a real time decision. 2. Choose how you pay Pick the payment plan you like best. You’ll never pay more than you agree to up front. See footer for details. 3. Pay over time Make payments at affirm.com or in the Affirm app. You’ll get email and text reminders. |
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CTA |
Start shopping {link to your store} |
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Section 3
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Subsection |
Content |
Assets |
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Featured products |
{Examples of your products here} |
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Section 4  |
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Subsection |
Content |
Assets |
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Value proposition |
Buy with confidence
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CTA |
Learn more about Affirm {link to Affirm.com} |
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Section 5  |
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Subsection |
Content |
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Disclosure (Include in the footer of your email) |
Payment options through Affirm are subject to eligibility, may not be available in all states, and are provided by these lending partners: affirm.com/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. |
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Footer details |
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Send Announcement Emails: Pay in 4
Use these screenshots and wireframes as a guide when creating your new product page. Once you’re ready, just copy and paste the text below into the matching sections.
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Sample Page Screenshot |
Sample Page Wireframe |
Please don’t alter this text without approval from Affirm. You can reach out to your Client Success Manager or merchanthelp@affirm.com with any questions or concerns.
|
Section 1
|
||
|
Subsection |
Content |
Assets |
|
Subject line |
New: Make 4 interest-free payments |
|
|
Preheader |
Just select Affirm at checkout to split your next purchase into 4 interest-free payments. |
|
|
Header |
Introducing a better way to pay |
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|
Message |
{{first name}} – We’re excited to partner with Affirm, giving you the flexibility to pay over time.
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Section 2
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Subsection |
Content |
Assets |
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How Affirm works |
1. Fill your cart When you’re done shopping, select Affirm at checkout. 2. Complete your purchase Enter a few pieces of info for a real-time decision. 3. Pay over time Make 4 payments every 2 weeks at affirm.com or in the Affirm app. |
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CTA |
Start shopping {link to your store} |
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Section 3
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Subsection |
Content |
Assets |
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Featured products |
{Examples of your products here} |
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Section 4  |
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Subsection |
Content |
Assets |
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Value proposition |
Buy with confidence
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CTA |
Learn more about Affirm {link to Affirm.com} |
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Section 5
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Subsection |
Content |
Assets |
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Disclosure (Include in the footer of your email) |
Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. Options depend on your purchase amount, and a down payment may be required. California residents: Affirm Loan Services, LLC is licensed by the Department of Financial Protection and Innovation. Loans are made or arranged pursuant to California Financing Law license 60DBO-111681. |
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CTA |
Learn more about Affirm {link to affirm.com} |
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Footer details |
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Send Announcement Emails: Installments
Use these screenshots and wireframes as a guide when creating your announcement email. Once you’re ready, just copy and paste the text below into the matching sections.
|
Sample Email Screenshot & Wireframe  |
Please don’t alter this text without approval from Affirm. You can reach out to your Client Success Manager or merchanthelp@affirm.com with any questions or concerns.
|
Section 1
|
||
|
Subsection |
Content |
Assets |
|
Subject line |
New: Pay at your own pace! |
|
|
Preheader |
We’re excited to partner with Affirm, so you can split your next purchase into easy monthly payments. |
|
|
Header |
Introducing a better way to pay |
|
|
Message |
{{first_name}} – We’re excited to partner with Affirm, giving you the flexibility to pay at your own pace. Next time you’re shopping with us, just select Affirm at checkout to split your purchase into monthly payments with zero hidden fees. |
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Section 2
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||
|
Subsection |
Content |
Assets |
|
Value propositions |
Transparent Affirm tells you up front the total amount you’ll pay. That number will never go up. Flexible You choose the payment schedule that works for you. Fair Affirm won’t charge you late fees or penalties of any kind, ever. |
|
|
Section 3
|
||
|
Subsection |
Content |
Assets |
|
How Affirm works |
1. Fill your cart Select Affirm at checkout, then enter a few pieces of info for a real-time decision. 2. Choose how you pay Pick the monthly payment plan you like best. You’ll never pay more than you agree to up front. 3. Pay over time Make payments at affirm.com or in the Affirm app. You’ll get email and text reminders. |
|
|
CTA |
Start shopping {link to your store} |
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Section 4
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Subsection |
Content |
Assets |
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Featured products |
{Examples of your products here} |
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Section 5  |
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Subsection |
Content |
Assets |
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Value proposition |
Buy with confidence
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CTA |
Learn more about Affirm {link to Affirm.com} |
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Section 6 |
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Subsection |
Content |
Assets |
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Disclosure (Include in the footer of your email) |
Subject to eligibility. Payment options through Affirm are provided by these lending partners: affirm.com/lenders. |
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Footer details |
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Start Social and Paid Advertising
How long should this take?
5–30 minutes
What you’re doing and why:
Make sure you’re talking to your customers where they are—social and paid advertising are a great way to target the shoppers most likely to use Affirm to buy now and pay over time.
How to do it:
Follow the link or scroll to the section that matches the Affirm payment program you use in your store. In each section, you’ll find approved content and assets that you can start using in your campaigns right away.
❓ Not sure which payment program you use? Check your merchant agreement or reach out to your Client Success Manager to ensure you’re using the right content.
Want to change some of the words? Make sure to reach out to the Affirm marketing team—any changes to approved content have to be approved by them.
Start Social and Paid Advertising: Adaptive Checkout
Copy and paste our approved copy into your social assets.
👍 Compliance tips:
- Make sure to use the provided disclosures for each message within the caption of the post.
- If you plan to invest in paid media to target or retarget consumers with messaging that uses Affirm, you must ensure you are adhering to Fair Lending practices.
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Instagram feed  |
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Post content |
We’re proud to partner with @affirm! Choose how you pay at your own pace—from 4 interest-free payments every two weeks or monthly payments. |
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Disclosure |
Payment options through Affirm are subject to eligibility, may not be available in all states, and are provided by these lending partners: affirm.com/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. |
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Instagram story  |
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Story content |
{Your brand} + {Affirm logo - download here} Buy today. Choose how you pay at your own pace. Swipe up to shop {Link to your store} |
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Facebook ad
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Description |
Shop {merchant} and choose from 4 interest-free payments every two weeks or monthly payments with Affirm! |
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Headline |
A smarter way to pay with Affirm |
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CTA |
Learn more {Link to landing page} |
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Disclosure |
Your rate will be 0% APR or 10–30% APR. Payment options through Affirm are subject to an eligibility check, may not be available in all states, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. |
Start Social and Paid Advertising: Pay in 4
Copy and paste our approved copy into your social assets.
👍 Compliance tips:
- Make sure to use the provided disclosures for each message within the caption of the post.
- If you plan to invest in paid media to target or retarget consumers with messaging that uses Affirm, you must ensure you are adhering to Fair Lending practices.
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Instagram feed  |
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Post content |
We’re proud to partner with @affirm! Buy today and make 4 interest-free payments with zero fees. |
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Disclosure |
Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. |
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Instagram story
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Story content |
{Your brand} + {Affirm logo - download here} Buy today, Make 4 interest-free payments! Swipe up to shop {Link to your store} |
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Facebook ad
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Description |
Shop {merchant} and make 4 interest-free payments with no fees! |
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Headline |
Pay over time with Affirm |
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CTA |
Learn more {Link to landing page} |
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Disclosure |
Your rate will be 0% APR or 10–30% APR. Payment options through Affirm are subject to an eligibility check, may not be available in all states, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. |
Start Social and Paid Advertising: Installment
Copy and paste our approved copy into your social assets.
👍 Compliance tips:
- Make sure to use the provided disclosures for each message within the caption of the post.
- If you plan to invest in paid media to target or retarget consumers with messaging that uses Affirm, you must ensure you are adhering to Fair Lending practices.
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Instagram feed
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Post content |
We’re proud to partner with @affirm! Now you can pay at your own pace, and never pay a single hidden fee. |
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Disclosure |
Subject to eligibility. Payment options through Affirm are provided by these lending partners: affirm.com/lenders |
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Instagram feed (0% APR)
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Post content |
We’re proud to partner with @affirm! Now you can pay at your own pace starting at 0% APR, and never pay a single hidden fee. |
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Disclosure |
Your rate will be 0% APR or 10–30% APR based on credit, and is subject to an eligibility check. Payment options through Affirm are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. |
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Instagram story
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Story content |
{Your brand} + {Affirm logo - download here} New! Buy today and pay later. Just select Affirm at checkout. Swipe up to shop {Link to your store} |
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Instagram story (0% APR)
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Story content |
{Your brand} + {Affirm logo - download here} Buy today, Pay later starting at 0% APR! Swipe up to shop {Link to your store} |
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Facebook ad  |
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Description |
Shop {merchant} and split your purchase into easy payments with Affirm! |
|
Headline |
Pay at your own pace with Affirm |
|
CTA |
Learn more {Link to landing page} |
|
Disclosure |
Your rate will be 0% APR or 10–30% APR. Payment options through Affirm are subject to an eligibility check, may not be available in all states, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. |
< Go back to Step 1: Set the Stage
> Continue to Step 3: Turn up the Volume