Contents
Overview: Spread the Word to Your Customers
Make sure your customers know you’ve partnered with us! Using Affirm can boost your conversions by as much as 50%, and repeat shoppers who use Affirm spend an average of $2.4k a year at their favorite stores. Start seeing great results like these fast when you get the message out. In this guide, you'll learn how to:
- Send announcement emails with templates you can set up in minutes.
- Start social and paid advertising right away using premade assets.
For your reference, we've included our marketing compliance guides below:
Send Announcement Emails
*Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
How long should this take?
30 minutes
What you’re doing and why:
Your partnership with Affirm is big news—make sure your loyal customers know all about it with an announcement email campaign that lays out exactly how Affirm can help them buy now and pay over time.
How to do it:
Just follow the link or scroll to the section that matches the Affirm payment program you use in your store. In each section, you’ll find approved content you can use to announce your partnership with Affirm.
- Send Announcement Emails: Adaptive Checkout
- Send Announcement Emails: Pay in 4
- Send Announcement Emails: Installments
❓ Not sure which payment program you use?
Check your merchant agreement or reach out to your Client Success Manager to ensure you’re using the right content.
Want to change some of the words?
Make sure to reach out to the Affirm marketing team — any changes to approved content have to be approved by them.
Send Announcement Emails: Adaptive Checkout
Creating a launch email is easy. Download the Adaptive Checkout Launch Email template below and and follow the instructions for setting up your landing page.
> Download Adaptive Checkout Launch Email Template
Below is an example of what your Adaptive Checkout Launch Email could look like, broken down by section.
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Sample Email Screenshot *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
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Section 1 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
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Subsection |
Content |
Assets |
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Subject line |
New: Choose how you pay at your own pace! |
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Preheader |
Make 4 interest-free payments with Affirm |
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Header |
Introducing a better way to pay |
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Message |
{{first_name}} – We’re excited to partner with Affirm, giving you the flexibility to pay at your own pace. Next time you’re shopping with us, just select Affirm at checkout and choose how you want to pay—from 4 interest-free payments to longer monthly installments. |
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Section 2 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
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Subsection |
Content |
Assets |
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Value propositions |
Transparent Affirm tells you up front the total amount you’ll pay. That number will never go up. Flexible You choose the payment plan that works for you. Our smart checkout gives you options. Fair Affirm won’t charge you late fees or penalties of any kind, ever. |
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How it works |
Here’s how it works: 1. Fill your cart Select Affirm at checkout, then enter a few simple pieces of info for a real time decision. 2. Choose how you pay Pick the payment plan you like best. You’ll never pay more than you agree to up front. See footer for details. 3. Pay over time Make payments at affirm.com or in the Affirm app. You’ll get email and text reminders. |
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CTA |
Start shopping {link to your store} |
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Section 3 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
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Subsection |
Content |
Assets |
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Featured products |
{Examples of your products here} |
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Section 4  |
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Subsection |
Content |
Assets |
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Value proposition |
Buy with confidence
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CTA |
Learn more about Affirm {link to Affirm.com} |
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Section 5 
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Subsection |
Content |
Assets |
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Disclosure (Include in the footer of your email) |
Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. |
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Footer details |
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Send Announcement Emails: Pay in 4
Creating a launch email is easy. Download the Pay in 4 Launch Email template below and and follow the instructions for setting up your landing page.
> Download Pay in 4 Launch Email Template
Below is an example of what your Pay in 4 Launch Email could look like, broken down by section.
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Sample Page Screenshot *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures. |
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Section 1 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
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Subsection |
Content |
Assets |
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Subject line |
New: Make 4 interest-free payments |
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Preheader |
Just select Affirm at checkout to split your next purchase into 4 interest-free payments. |
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Header |
Introducing a better way to pay |
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Message |
{{first name}} – We’re excited to partner with Affirm, giving you the flexibility to pay over time.
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Section 2 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
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Subsection |
Content |
Assets |
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How Affirm works |
1. Fill your cart When you’re done shopping, select Affirm at checkout. 2. Complete your purchase Enter a few pieces of info for a real-time decision. 3. Pay over time Make 4 payments every 2 weeks at affirm.com or in the Affirm app. |
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CTA |
Start shopping {link to your store} |
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Section 3
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Subsection |
Content |
Assets |
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Featured products |
{Examples of your products here} |
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Section 4 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.  |
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Subsection |
Content |
Assets |
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Value proposition |
Buy with confidence
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CTA |
Learn more about Affirm {link to Affirm.com} |
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Section 5 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
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Subsection |
Content |
Assets |
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Disclosure (Include in the footer of your email) |
Payment options are offered by Affirm and are subject to an eligibility check. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. For licenses and disclosures, see affirm.com/licenses. |
Pay in 4 US Marketing Compliance Guide |
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CTA |
Learn more about Affirm {link to affirm.com} |
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Footer details |
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Send Announcement Emails: Installments
Creating a launch email is easy. Download the Installments Launch Email template below and and follow the instructions for setting up your landing page.
> Download Installments Launch Email Template
Below is an example of what your Installments Launch Email could look like, broken down by section.
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Sample Email Screenshot & Wireframe *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.  |
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Section 1 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
|
||
|
Subsection |
Content |
Assets |
|
Subject line |
New: Pay at your own pace! |
|
|
Preheader |
We’re excited to partner with Affirm, so you can split your next purchase into easy monthly payments. |
|
|
Header |
Introducing a better way to pay |
|
|
Message |
{{first_name}} – We’re excited to partner with Affirm, giving you the flexibility to pay at your own pace. Next time you’re shopping with us, just select Affirm at checkout to split your purchase into monthly payments with zero hidden fees. |
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Section 2 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
|
||
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Subsection |
Content |
Assets |
|
Value propositions |
Transparent Affirm tells you up front the total amount you’ll pay. That number will never go up. Flexible You choose the payment schedule that works for you. Fair Affirm won’t charge you late fees or penalties of any kind, ever. |
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Section 3 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
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Subsection |
Content |
Assets |
|
How Affirm works |
1. Fill your cart Select Affirm at checkout, then enter a few pieces of info for a real-time decision. 2. Choose how you pay Pick the monthly payment plan you like best. You’ll never pay more than you agree to up front. 3. Pay over time Make payments at affirm.com or in the Affirm app. You’ll get email and text reminders. |
|
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CTA |
Start shopping {link to your store} |
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Section 4 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
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Subsection |
Content |
Assets |
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Featured products |
{Examples of your products here} |
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Section 5 *Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.  |
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Subsection |
Content |
Assets |
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Value proposition |
Buy with confidence
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CTA |
Learn more about Affirm {link to Affirm.com} |
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Section 6 |
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Subsection |
Content |
Assets |
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Disclosure (Include in the footer of your email) |
Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. |
Installments US Marketing Compliance Guide |
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Footer details |
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Start Social and Paid Advertising
How long should this take?
5–30 minutes
What you’re doing and why:
Make sure you’re talking to your customers where they are—social and paid advertising are a great way to target the shoppers most likely to use Affirm to buy now and pay over time.
How to do it:
Follow the link or scroll to the section that matches the Affirm payment program you use in your store. In each section, you’ll find approved content and assets that you can start using in your campaigns right away.
- Start Social and Paid Advertising: Adaptive checkout
- Start Social and Paid Advertising: Pay in 4
- Start Social and Paid Advertising: Installments
❓ Not sure which payment program you use?
Check your merchant agreement or reach out to your Client Success Manager to ensure you’re using the right content.
Want to change some of the words?
Make sure to reach out to the Affirm marketing team—any changes to approved content have to be approved by them.
Start Social and Paid Advertising: Adaptive Checkout
👍 Compliance tips:
- Make sure to use the corresponding disclosures based on your advertisement for each message within the caption of the post from the Adaptive Checkout US Marketing Compliance Guide.
- If you plan to invest in paid media to target or retarget consumers with messaging that uses Affirm, you must ensure you are adhering to Fair Lending practices.
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Instagram feed
*Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.  |
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Instagram story
*Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.  |
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Facebook ad
*Images are examples only. Please refer to the downloadable PDFs as well as the corresponding Compliance Guides for current messaging and disclosures.
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Start Social and Paid Advertising: Pay in 4
Copy and paste our approved copy into your social assets.
👍 Compliance tips:
- Make sure to use the corresponding disclosures based on your advertisement for each message within the caption of the post from the Pay in 4 US Marketing Compliance Guide.
- If you plan to invest in paid media to target or retarget consumers with messaging that uses Affirm, you must ensure you are adhering to Fair Lending practices.
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Instagram feed  |
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Instagram story
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Facebook ad
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Start Social and Paid Advertising: Installments
Please consult with our Affirm Influencer Guidelines (Social Media) article before proceeding.
Copy and paste our approved copy into your social assets.
👍 Compliance tips:
- Make sure to use the corresponding disclosures based on your advertisement for each message within the caption of the post from the Installment US Marketing Compliance Guide.
- If you plan to invest in paid media to target or retarget consumers with messaging that uses Affirm, you must ensure you are adhering to Fair Lending practices.
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Instagram feed
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Instagram feed (0% APR)
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Instagram story
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Instagram story (0% APR)
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Facebook ad  |
< Go back to Step 1: Set the Stage
> Continue to Step 3: Turn up the Volume