Contents
- Overview
- Add Affirm to your product details page
- Create an about Affirm landing page
- Set up homepage banners
- Update your FAQs
- Update checkout pages
Overview: Turn your site into a customer resource
Customers who pay with Affirm spend an average of 70% more per order. And the more they know about Affirm, the more they’ll use it. That’s why we’ve made it super simple to add all the info your shoppers might need so you can start seeing results. In this guide, you'll learn how to:
- Create an Affirm product details page in less than 15 minutes with our templates.
- Set up homepage banners in a couple of so-easy-anyone-could-do-it steps.
- Update your FAQs - just drop in our pre-approved questions and answers.
- Update checkout pages with simple language and legal disclosures around how Affirm works.
For your reference, we've included our marketing compliance guides below:
Add Affirm to your product details page
How long should this take?
15 minutes
What you’re doing and why:
The more payment options shoppers have, the more likely they are to convert at checkout. By creating a page that explains exactly how Affirm works in your store, you can help keep customers engaged in the sales funnel and prime them to use Affirm when they pay.
Real-life example:
When our partner Chrono24 added Affirm pricing to their site, they immediately saw Affirm sales jump by 38%. Read more about how Chrono24 found success here.
How to do it:
Just follow the links below.
❓ Not sure which payment program you use? Check your merchant agreement or reach out to your client success manager to ensure you’re using the right content.
Want to change some of the words? Make sure to reach out to the Affirm team—any changes to approved content have to be approved by them.
Create an about Affirm landing page
How long should this take?
15 minutes
What you’re doing and why:
The more payment options shoppers have, the more likely they are to convert at checkout. By creating a page that explains exactly how Affirm works in your store, you can help keep customers engaged in the sales funnel and prime them to use Affirm when they pay.
How to do it:
Just follow this link. In each section, you'll find screenshots and wireframes of sample product pages, as well as approved content for your page.
❓ Not sure which payment program you use? Check your merchant agreement or reach out to your client success manager to ensure you’re using the right content.
Want to change some of the words? Make sure to reach out to the Affirm team—any changes to approved content have to be approved by them.
Create an about Affirm landing page: Adaptive Checkout
Use this copy as a guide when creating your new product page. Once you’re ready, just copy and paste the text below into the matching sections.
Please don’t alter this text without approval from Affirm. You can reach out to your client success manager or merchantcare@affirm.ca with any questions or concerns.
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Section 1 |
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Subsection |
Content |
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Header |
{insert your own header image} |
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Headline |
Choose how you pay at your own pace |
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Subhead |
When inspiration strikes, Affirm helps you say yes without giving up financial control. Select Affirm at checkout to pay over time—and never pay a penny more than you agree to on day one. |
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CTA |
Prequalify now {Button should link to pre-qualification page.} OR Just select {Affirm logo} at checkout |
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Section 2 |
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Subsection |
Content |
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Headline |
Choose payment plans from 6 weeks to {{longest term length offered}} months |
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Subhead |
Buying with Affirm is simple |
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Steps |
1. Fill your cart Select Affirm at checkout, then enter a few pieces of info for a real-time decision. 2. Choose how you pay Pick the payment plan you like best—from 4 interest-free payments every 2 weeks to monthly payments up to {{longest term length offered}} months. You’ll never pay more than you agree to up front. See footer for details. 3. Pay over time Make payments at affirm.com or in the Affirm app. You’ll get email and text reminders. |
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Section 3 |
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Subsection |
Content |
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Headline |
Buy with confidence |
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Subhead |
With Affirm, you always know exactly what you'll owe and when you'll be done paying. |
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Value propositions |
Transparent Affirm tells you up front the total amount you’ll pay. That number will never go up. Flexible You choose the payment plan that works for you. Our smart checkout gives you options. Fair Affirm won’t charge you late fees or penalties of any kind, ever. |
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Disclosure |
Rates from 0% APR or 10–36% APR. For example, a $800 purchase might cost $72.21/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. For licenses and disclosures, see affirm.com/licenses. |
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Section 4 |
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Subsection |
Content |
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FAQs |
Can I return an item I bought with Affirm? Yes—you can return an item you bought with Affirm by initiating the return process with the store. Does checking my eligibility affect my credit score? No—your credit score won’t be affected when you create an Affirm account or check your eligibility. If you decide to buy with Affirm, this may impact your credit score. You can find more information in Affirm’s Customer Help Center. Do I need a mobile number to use Affirm? Yes, you’ll need a mobile phone number from the U.S. or U.S. territories. This helps Affirm verify it’s really you who is creating your account and signing in. Where can I learn more about Affirm? You can visit their website at affirm.com. |
Create an About Affirm Landing Page: Pay in 4
Use these screenshots and wireframes as a guide when creating your new product page. Once you’re ready, just copy and paste the text below into the matching sections.
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Sample Page Screenshot |
Sample Page Wireframe |
Please don’t alter this text without approval from Affirm. You can reach out to your Client Success Manager or merchantcare@affirm.ca with any questions or concerns.
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Section 1 |
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Subsection |
Content |
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Header |
{insert your own header image} |
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Headline |
Make 4 interest-free payments with Affirm |
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Subhead |
When inspiration strikes, say yes with confidence—knowing you’ll never pay a penny more than your purchase price. |
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Section 2 |
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Subsection |
Content |
Assets |
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Headline |
Buying with Affirm is simple |
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Steps |
1. Fill your cart When you’re done shopping, select Affirm at checkout. 2. Complete your purchase Enter a few pieces of info for a real-time decision. 3. Pay over time Make 4 payments every 2 weeks at affirm.com or in the Affirm app. |
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CTA |
Just select [Affirm logo] at checkout |
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Section 3 |
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Subsection |
Content |
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Headline |
Say yes with confidence |
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Subhead |
When you buy with Affirm, you always know exactly what you'll owe and when you'll be done paying. You’ll never pay a hidden fee—or any fee, for that matter. |
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Value propositions |
Transparent Never pay more than the price of your purchase. Simple It only takes a moment, and checking your eligibility won’t affect your credit score. Fair Affirm won’t charge you late fees or penalties of any kind, ever. |
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Disclosure |
Payment options are offered by Affirm and are subject to an eligibility check. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. For licenses and disclosures, see affirm.com/licenses. |
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Section 4 |
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Subsection |
Content |
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FAQs |
Can I pay off my purchase early? Yes! There’s no penalty for paying early. How do I make my payments? You can make or schedule payments at affirm.com or in the Affirm app for iOS or Android. Affirm will send you email and text reminders before payments are due. Does checking my eligibility affect my credit score? No—checking your eligibility won't affect your credit score. Can I return an item I bought with Affirm? Yes—You can return an item you bought with Affirm by initiating the return process with the store. Do I need a mobile number to use Affirm? Yes, you’ll need a mobile phone number from the U.S. or U.S. territories. This helps Affirm verify it’s really you who is creating your account and signing in. Where can I learn more about Affirm? You can visit their website at affirm.com. |
Add Affirm to your Product Details Page: Installment
Use this copy as a guide when creating your new product page. Once you’re ready, just copy and paste the text below into the matching sections.
Please don’t alter this text without approval from Affirm. You can reach out to your Client Success Manager or merchanthelp@affirm.com with any questions or concerns.
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Section 1 |
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Subsection |
Content |
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Header |
{insert your own header image} |
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Headline |
Pay at your own pace with Affirm |
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Subhead |
When inspiration strikes, Affirm helps you say yes without giving up financial control. Select Affirm at checkout to pay over time—and never pay a penny more than you agree to on day one. |
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CTA |
Prequalify now {Download button here. Button should link to pre-qualification page.} OR Just select {Affirm logo} at checkout |
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Section 2 |
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Subsection |
Content |
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Headline |
Choose 3, 6, or 12 monthly payments |
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Subhead |
For example, a $700 purchase might cost $64/mo over 12 months at 15% APR. |
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Section 3 |
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Subsection |
Content |
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Headline |
Buying with Affirm is simple |
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Steps |
1. Fill your cart Select Affirm at checkout, then enter a few pieces of info for a real-time decision. 2. Choose how you pay Pick the monthly payment plan you like best. You’ll never pay more than you agree to up front. 3. Pay over time Make payments at affirm.com or in the Affirm app. You’ll get email and text reminders. |
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CTA |
Just select {Affirm logo} at checkout |
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Section 4 |
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Subsection |
Content |
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FAQs |
Can I pay off my purchase early? Yes! There’s no penalty for paying early. How do I make my payments? You can make or schedule payments at affirm.com or in the Affirm app for iOS or Android. Affirm will send you email and text reminders before payments are due. Does checking my eligibility affect my credit score? No—checking your eligibility won't affect your credit score. Can I return an item I bought with Affirm? Yes—You can return an item you bought with Affirm by initiating the return process with the store. Do I need a mobile number to use Affirm? Yes, you’ll need a mobile phone number from the U.S. or U.S. territories. This helps Affirm verify it’s really you who is creating your account and signing in. Where can I learn more about Affirm? You can visit their website at affirm.com. |
Set up homepage banners
How long should this take?
10 minutes
What you’re doing and why:
Make sure shoppers can’t miss your partnership with Affirm—adding a banner to the top of your homepage can increase awareness, optimize conversion, and shorten the path to purchase for customers visiting your website.
How to do it:
Using the tools you built your site with, create a banner at the top of your homepage and paste in the text below.
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Shop effortlessly with Affirm. |
Make monthly payments with no hidden fees. |
Buy in monthly payments with Affirm on orders over $50. Learn more. |
Want to change some of the words? Make sure to reach out to the Affirm marketing team—any changes to approved content have to be approved by them.
Update your FAQs
How long should this take?
<5 minutes
What you’re doing and why:
People might have some questions about Affirm, and they shouldn't have to leave your store to find them. We’ve put together some ready-made answers to common questions that you can drop right into your existing FAQs.
How to do it:
Just paste these questions and answers into your existing FAQs page.
Want to change some of the words? Make sure to reach out to the Affirm marketing team—any changes to approved content have to be approved by them.
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FAQ
Can I pay off my purchase early? Yes! There’s no penalty for paying early.
How do I make my payments? You can make or schedule payments at affirm.com or in the Affirm app for iOS or Android. Affirm will send you email and text reminders before payments are due.
Can I return an item I bought with Affirm? Yes—you can return an item you bought with Affirm by initiating the return process with the store.
Does checking my eligibility affect my credit score? No—your credit score won’t be affected when you create an Affirm account or check your eligibility. If you decide to buy with Affirm, this may impact your credit score. You can find more information in Affirm’s Help Center.
Do I need a mobile number to use Affirm? Yes, you’ll need a mobile phone number from the U.S. or U.S. territories. This helps Affirm verify it’s really you who is creating your account and signing in.
Where can I learn more about Affirm? You can visit their website at affirm.com. |
Update checkout pages
How long should this take?
20 minutes
What you’re doing and why:
Checkout is your last chance to encourage shoppers to use Affirm—make it simple for them to decide to pay over time with Affirm-branded buttons and messaging.
How to do it:
Follow the link or scroll to the section that matches the Affirm payment program you use. In each section, you’ll find ready-to-download buttons that you can add to your checkout pages.
❓ Not sure which payment program you use? Check your merchant agreement or reach out to your client success manager to ensure you’re using the right content.
Update checkout pages: Pay in 4 and Adaptive Checkout
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Name |
Example |
Image URL |
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Pay over time logo (Indigo) |
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Pay over time logo (White) |
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Pay over time icon (Indigo) |
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Pay over time icon (White) |
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Update checkout pages: Installment
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Name |
Example |
Image URL |
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Check out with Affirm (indigo) |
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Check out with Affirm (white) |
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Monthly Payments logo (indigo) |
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Monthly payments logo (white) |
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Monthly payments icon (indigo) |
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Monthly payments icon (white) |
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