Welcome to the Content Usage Guide. On the US Marketing Asset Hub, you will find marketing compliance guides, best practices, and ready-to-use assets needed to market Affirm to your customers. Use the guidance below that best matches your business model to ensure you are using the correct assets.
Which Guidelines Should I Follow?
- 🛒 For Merchants (including E-commerce, Telesales, In-Store, Professional Services): If you are a retailer selling products or services directly to consumers via your own branded website or physical locations, use the standard Marketing Resources and Best Practices. These assets are designed to drive conversion at your checkout.
- For Merchants using Platform Integrations: If you access Affirm through a third-party partner (such as a PSP, e-commerce aggregator, or SaaS platform), marketing assets are typically provided directly by your platform. Consult your platform’s resource center for Affirm-approved materials.
- Note: While your platform provides the assets, you remain responsible for ensuring their placement and display adhere to Affirm’s Marketing Compliance Guides.
- 🛠️ For Platform Partners (including SaaS and Professional Services): If you are building an embedded payment integration for other merchants to use (e.g., Invoicing Software, Field Service Apps, or Automotive CRM), you will use these same assets but in different contexts:
- Context Shift: Instead of Shopping Carts, place assets where financial decisions happen such as on Invoices, and Client Portals.
- Vertical Sensitivity: For service-based industries (Healthcare, Auto, Home Services), prioritize Pay Over Time messaging over Buy Now.
- Compliance: You must ensure your platform provides technical infrastructure to dynamically surface mandatory legal disclosures for your merchants. See the Marketing Compliance section for details.