To submit a request for changing your business URL, log into your Affirm Merchant Portal and click on the resource widget located at the bottom right of the screen (the 'a' icon). You'll see a "Need Help" option.
When submitting a request to Affirm for changing your business URL, please provide the following information:
- In the “Description” section, answer the following information:
- What's the legal business name and address?
- Is the new website materially different from the existing merchant website (e.g. different industry, different products, etc.)?
- Is the approximate AOV of the new site below $50?
- Does the website sell pre-order items?
- For product returns, does the website have Store Credit, Restocking Fee, or No Returns?
- What's your Refund Policy URL?
- Do items take 30+ days to ship?
- Does the new site offer extended warranties or subscriptions for the products?
- What eCommerce platform will your new site be on?
- Which payment gateway are you using (ex. Stripe, Fiserv, etc.)?
- If the merchant will continue to offer Affirm Services on the remaining URLs:
- Provide a fully executed Purchase Agreement signed by both parties for purchased URLs
- Confirm which URLs will remain under existing entity name
- If the acquiring company is an Affirm merchant:
- Provide a fully executed Purchase Agreement signed by both parties
- Confirm who will be the surviving legal entity on Merchant Agreements
- If the acquiring company is not an Affirm merchant:
- Provide a fully executed Purchase Agreement signed by both parties
- Confirm the surviving entity
- For “Case Category”, select:
- Business Support > Merchant Legal Entity Change > URL Change
- Select the platform you work on.
- Click “Send” to send your request.
- If more information is required, you will be contacted to provide them as needed.
- Once the request is reviewed and the change approved, the Merchant Agreement will be updated and an Amendment will be sent to you for signature to process the change.
Note: Once the request is received, the changes will be reviewed by our internal team and an update will be provided within a few business days.