What Do I Do If I Want To Rebrand My Business?

To submit a request for rebranding your business, log into your Affirm Merchant Portal and click on the resource widget located at the bottom right of the screen (the 'a' icon). You'll see a "Need Help" option.

When submitting a request to Affirm, please provide the following information: 

• In the “Description” section, provide the following information:
  • Will the merchant URL remain the same or change? (include link)
  • Can you confirm that the Legal Merchant of Record will be changing from “Previous Legal Entity” to “New Entity”?
  • New Legal Business Name
  • Physical Address
  • New Owner’s Name
  • Contact Information: email and phone number
  • EIN Change
  • Date of the change in ownership
• Attach the following documentation:
  
  • Provide one of the following Bank Account Information:
    
    • • Voided Check with the New Entity listed
      • Screenshot from your banking portal
      • Bank or Company Account Info PDF
  • If it’s a “Merger”, provide a Merger Agreement with signatures from both parties
  • If it’s an “Acquisition”, provide a copy of the Asset Purchase Agreement with the first page listing both businesses and the last page with signatures from both parties
• For “Case Category”, select:
  • Business Support > Merchant Legal Entity Change > Rebranding
• Select the platform you work on.
• Click “Send” to send your request.
• If more information is required, you will be contacted to provide them as needed.
• Once the request is reviewed and the change approved, the Merchant Agreement will be updated and an Amendment will be sent to you for signature to process the change.
  
  

Note: Once the request is received, the changes will be reviewed by our internal team and an update will be provided within a few business days.